Sanders Recreation & Fitness went through a full rebrand, starting with their name (originally Sanders Pro) which they felt didn’t identify the market they were in, to logo redesign and finally their new website.
The site is built in Drupal and it allows them to instantly add new products, update pricing, run promotions etc, which is something they were unable to do before.
The site functions very much like a traditional ecommerce site, minus the final online purchase. The final product detail page displays all the key information on the product as well as an image slider, the ability to add the product to a wish list and finally the ability to display additional recommended items that are associated with the product displayed.
This site was launched in 2013.Launch Website