A full refresh to allow Arctic to be competitive within their industry.

We performed an SEO Audit across the previous site. This audit highlighted strengths that should be kept and weaknesses that needed to be resolved.

The Arctic team required a snowplow configurator to be built that would allow visitors to select a snowplow, parts and accessories that would fit their vehicle. This needed to be flexible enough to allow site administrators to alter the configurations based on changes to vehicle models.

In addition, the site also contains the following features:

  • Parts search
  • Warranty and product registration
  • Find your nearest dealer
  • Dealer login area that contains additional support material


  • Arctic Snowplows


  • 2020


  • TMD

Skills and Deliverables: 

  • SEO Audit
  • UX
  • Sitemap
  • Wireframes
  • Style Guide
  • Creative Layouts
  • Website Development
  • Content Population Training

SEO Audit

SEO Audit index page
SEO Audit internal linking page
SEO Audit page loading times page
SEO Audit mobile comparison page




Wireframe of home page
Wireframe of main menu
Wireframe of products listing page
Wireframe of product detail page
Wireframe of plow configurator page

Website Development

Website home page
Website home page on mobile
Website product detail page on mobile
Website plow configurator page on mobile

Style Guide